Paris Hilton’s Infinite Icon NYC Premiere

An iconic, one-night-only premiere experience celebrating Paris Hilton’s Infinite Icon documentary in partnership with Ulta Beauty and Parlux—blending a screening, exclusive appearances, immersive seat drops, DJ moments, fragrance personalization, and a glam afterparty into a full Paris Hilton world. The experience extended into a weekend Ulta Chelsea takeover, driving fragrance discovery through share-ready moments across NYC.